Japan
Page creation 18/06/2011
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This Japanese-language version of a
brochure made by the Citroen headquarters
was printed in France, in September, 1960.

Check the original version on the website of
Piero, who has a huge collection of Citroen
documents of all kinds, here :



This Japanese version only borrows a few
pages from the original one. The text also is
slightly different, somewhat more explicit,
less "conceptual". And there is this curious
thing lost in translation in the title: in
Japanese it is "air and oil", while the original
was "air and water"... I guess that "oil" has
been judged more fit to explain the
revolutionary hydro-pneumatic system.
Which, when you think about it, is not
"hydro", because we are talking about oil,
not water... Talk about Japanese love for
precision ?  
http://www.citronpaper.it/DSDepliant/60/Depliant/195910IDF.htm
This later (1964 ?) and green version of the
"4 faces of Citroen" catalog presents the
same models, but some specifications, such
as the maximum speed of the cars, have
been upgraded. The estate version of the
Ami also makes its appearance.

This document, as well as most of the other
ones on this page, come from the enormous
collection of a Japanese amateur, Katsuya
Kihara. A sports journalist living near Kobe,
he has gathered thousands of documents
about Citroen, focusing on the 2CV model.
He kindly accepted to show these DS-
related Japanese brochures on the
DSinAsia website.
Now this is an interesting one. Probably dating
back to 1962 and specific to Japan, it is titled
"the 4 mysteries of Citroen", in a clear
reference to the "4 faces" series.  The first
sentences clarify the purpose of this unsual
brochure: "Any place you drive in Europe, you
will see a Citroen behind you. Why then in
Japan do they remain "mythical cars", almost
never to be seen ? A little bit of courage
towards the "strange" cars is the only thing
you need to become the world's happiest
driver."

The so-called four mysteries are in fact
detailed explanations about some
characteristics which probably stood out
amongst other brands, such as relative small
engine size, comfort etc.  
This 1962 (?) catalog also borrows from
material coming from Citroen's
headquarters, and it is titled "the 4 faces of
Citroen". It shows the four models available
to the Japanese public at the time: DS-ID, ID
"estate wagon" as it redundantly says in
Japanese, Ami 6 and 2CV.  

At the bottom of the last page, potential
buyers were invited to give their name and
addresses so that further information could
be sent to them.
Another local version of a corporate brochure,
dated March, 1966. Only the cover is different
from what was printed in Europe;
see here on
Piero's site:



The different versions of the models available
in Japan are shown in much detail. The DS21
has been added to the range.
Last but not least, this name-card sized, folding-type
advertising document is a nice innovation. It gives basic
information on the models available in Japan, and the contact
details of the importer Nichifutsu and its distributors around the
country: Osaka, Hiroshima, Nagoya and Sendai. It also bears
the stamp mark "Junko Hiratomi", probably a saleswoman.
According to Suga-san, who kindly sent me these pictures, it
was given during a Motor Show held in Osaka to his father, a
Citroen fan, who has preciously kept it ever since.
http://www.citronpaper.it/Gammadepli/Depliant/196512gammeF.htm
Several brochures and catalogs have been
made in Japanese, either translated from
standard material coming from France, or
entirely original ones, specifically made by the
importer for the Japanese market.

This beautiful and very unique DS brochure
has been made around 1958 by Nichifutsu, the
local trading company who had just decided to
import this car in Japan. All pages have an
English version, since the majority of the
potential customers were then foreign
residents, starting with American servicemen
and diplomats. Hatsuya-san, who was in
charge of Nichifutsu, mentioned the creation of
this very first Japanese DS brochure in an
interview published many years later, in 1985,
where he explained that it was put together
with bits of information found in American
motor magazines...
Read more about it in
Hatsuya-san's interview,  
here